This blog post is part of the Social Media for Small Businesses series

Thanks to all of your comments on the first post of this series – I quickly found the social media issues that really matter to small businesses. The first, unsurprisingly enough, is time management. Read more…

When talking to customers about the benefits of pay-per-click (PPC) advertising, I’m always confronted with questions such as “Does PPC actually work?”, “I don’t think PPC is for my business”, “I’m not tech-savvy. Will I be able to manage a PPC campaign on my own?” … you get the idea. So I decided to start a series of blog posts on pay-per-click advertising Read more…

This blog post is part of the Social Media for Small Businesses series

This week, I did some preliminary research for a small business that is making its first tentative steps into social media. It’s an exciting yet scary place to be for companies, especially ones not used to having their customers commenting, scrutinizing, and literally following their every move. Read more…

When I talk to our prospects and many of my friends about Kiwano Marketing, they all come back with the same questions: what exactly is green marketing? Can you give me an example of a recent green marketing campaign? For the answer to the first question, Read more…

You can reduce and reuse as much as you can, but the reality is, it’s next to impossible to have a zero carbon footprint in a marketing department. That’s why most eco-minded businesses buy carbon offsets. Read more…