Over the course of the past two years, we’ve been witnessing a wide spread of green marketing campaigns. But what are the elements of an effective green marketing campaign? Read more…

My previous blog post on Green Certification Providers – Who Should You Choose? generated some comments on other green certifications. Namely, readers wanted more information on ISO 1400. Here’s my contribution on the topic. Read more…

The Social Media for Small Business series will be back next week. I’ve discovered a bunch of great social media tools and will need the time to properly review them all. Today, I wanted to take a detour and write about a topic that’s been on my mind lately.

Across national borders, and especially here on the West Coast, consumers are becoming increasingly savvy to the problems of greenwashing. Read more…

My previous post It’s All About Content generated some inquiries on how to find the best keywords and keyphrases for your business. Fortunately, there are many resources on the web to help you expand your keyword dictionary – and increase your website traffic. Read more…

The Role of Content in SEO
It seems nowadays websites are turning to less content and more graphics. While most companies want to show off their technical skills on website design, you need to find a balance between content and graphics. No matter what industry you’re in, users are probably more interested in what you have to say – content – than the images displayed on your website. Read more…