Guerrilla marketing has been around for over 20 years. It is a movement (not as much as a technique) that helps businesses with limited resources compete with big corporate names for customers’ attention. Green marketing, on the other hand, is a marketing style that allows you to get more value for your money while having a reduced impact on the environment. Preferred by small businesses for its affordability and social responsibility, green marketing campaigns tend to make a lasting impact on the customers who experience it, and increase the brand’s value in people’s minds. See the similarities? Read more…

This blog post is part of the Social Media for Small Businesses series

We’ve been so busy at Kiwano Marketing that sometimes it’s hard to find the time to keep up with the blog. Your comments, questions, and ideas never fail to motivate me into action – thanks, guys, for continuing to take the time and tell us what you think. Here’s the continuation of a series that has sparked considerable feedback. In this instalment of Social Media for Small Businesses, I will be discussing the pros and cons of having separate twitter accounts for your company and personal use. Read more…