On our previous blog post How to Promote Your Small Business Online, we talked about the different types of online marketing campaigns available. Today we will go over the different metrics you can use to track the success of your Internet marketing programs. Read more…
I’m pleased to announce, Kiwano Marketing is officially on a networking roll! Networking Ninja Cecilia will be attending the next Power Plant, a green gathering for green leaders, on September 30 at The Refinery. She’ll be joined by Hilary Henegar, the Digital Editor at Granville Magazine, for this sold-out event. Read more…
Does marketing today adequately reflect North America’s diverse demographics? Has the shift to internet marketing and customer-driven interactions changed anything about how we market to the different audiences on our virtual doorstep? After meeting one of the co-founders of Schema Magazine, Alden Habacon, I started looking inwardly at how diversity is reflected within the marketing industry. The short answer is, yes, we’ve gone far since a few decades ago. However, just like other aspects of marketing, there are always ways to improve on our current strategies and thinking. Working together with grassroots community organizations, I believe, is the best step forward for diversity initiatives in current marketing practices. Read more…
There have been quite a few posts across the web on the benefits of choosing to use Internet marketing instead of traditional, non-digital media, but how can small businesses actually promote their company online? This post is part of the Internet Marketing for Rookies series Read more…
Here are some photos of Kiwano Marketing at Vancouver Twestival, last Saturday on the rooftop of Ceilis Irish Pub. We had such a blast meeting new contacts in the Vancouver social media scene and talking to some of our old friends (some of which we had only previously connected with online). Vancouver Twestival 2009 raised close to three thousand dollars for BC Children Hospital Foundation’s “Be A Superhero” campaign.
