We are attending Vancouver Twestival this upcoming Saturday, September 12 at Ceilis Irish Pub. Come out and meet us, while contributing to a good cause:
Ceilis Irish Pub (Rooftop)
670 Smithe Street, Vancouver
September 12, 4:00 – 7:00pm Read more…
The marketing landscape is shifting and traditional marketing techniques – some as recent as from only five years ago – are not adequate anymore to make a business successful. Marketers must now focus on three key areas to thrive: commercial success, environmental & ethical sense, and cultural change Read more…
So you’ve created a profile on twitter, Facebook, or LinkedIn (or all three), and started generating interest online for your brand or service. You send out a few tweets while having your morning coffee. Your LinkedIn profile is near completion and you’re finally satisfied with the profile picture. Some days, you even have difficulty managing your time because you’ve gotten so engrossed with this new Internet tool of the future. But after a few weeks of this, you start to wonder, is social media all that it’s cracked up to be? Where are the leads? Where are the sales? What, in short, is the real ROI when it comes to Social Media for Small Businesses? Read more…
Today I read an interesting article by eMarketer on the use of digital resources by small businesses. For the first time, online advertising penetration was higher than traditional, non-digital advertising. Read more…
The best recent example of Canada’s new green movement? Bike culture. Wait, read on. This isn’t your usual mishmash of hippies looking to hold up traffic. In just a few short years, Canadian bike culture has grown to encompass a population that cuts across categories of what used to define the in-groups from the outcasts. Companies and governments can no longer afford to ignore the social, political, and economic implications of this undefined class of cyclists. Their fight for a better world and corporate social responsibility is part of a new direction of the green movement. Read more…
