Whether you are directing your organization’s in-house public relations department or heading a PR consulting firm, you must determine and manage each client’s public relations expectations. Read more…

Coming off of Kiwano’s recent partnerships with Bridge to a Cool Planet and the Stanley Park Ecology Society, I thought it was high time to comment on the merits of social media specifically for non-profits and charities. It’s great to see so many of these organizations beginning to explore an increasingly powerful base of online supporters and fundraising opportunities. And all in good time, too – as societies become increasingly flooded with different grabs for our attention, so must conscious organizations evolve in order to thrive. Read more…

For most people, green marketing is not only about marketing strategies with a smaller impact on the environment. Green marketing is also about helping a business become socially responsible as well: to provide better products, improve working conditions and contribute to the community. But exactly how can you get your company more involved with your city? Read more…

It seems that on the past couple months all what people talk about is the benefits of going green. But I wonder – is it just a trend or is it really becoming a lifestyle change? I confess that, being a naive myself, I believe we are (finally) witnessing a change in mentality. People are becoming more responsible towards the environment, expressing their beliefs through shopping habits Read more…

Last week, I guest blogged for Granville Magazine on networking event Power Plant. We thoroughly enjoyed ourselves at this defining event for Vancouver green leaders; it’s packed with the perfect mix of energy, ideas, and casualness. And we’re all about the casualness. Read more…