Happy holidays!
I can’t believe we’re already closing 2009. It was a fantastic year, and this month of December marks two very important events: the Copenhagen Climate Summit and Kiwano’s 6-month anniversary. Read more…
It seems 2009 was the green year of the decade. I see people getting more and more interested in the green marketing concept, and more articles than ever are coming up on how to “green” your business (inside and out). While some organizations are able to fully dive into green business strategies, most companies are still wrapping their heads around this concept, taking a step-by-step approach. This post is directed to these businesses. Read more…
How To Effectively Promote Your Company’s Green Practices
Many companies are already doing their debut with green business strategies, but only a small percentage is communicating their sustainable efforts. From the ones that are doing so, few are actually doing it right. Why do consumers frown to green communications? Read more…
I had the pleasure of visiting CBC Vancouver’s Open House last Friday, as part of a tweetup organized by Marketwire. The all-day event of CBC’s new broadcast centre in downtown Vancouver was a packed affair of fundraising, musical performances, and meeting some of the key supporters of social media at CBC.
Photo Credit: CBC Open House and Food Bank Blog (@GusF, @DoryLanenter, yours truly, @ChantalJura, @mettlelurgy)
For over six months now, we’ve been writing about green marketing and why it is so relevant for companies nowadays. Today I’d like to take our blog one step further, and share with you the top 5 tips on how to successfully market your green business. Read more…
