This week, the topic of discussion for my mentorship group was sales. We discussed many ideas around the art of selling, but there was one that stood out in my mind. A common barrier in the presale process was that certain clients focused on telling us about their problems, instead of fully listening to our solutions. Others were only interested in the facts and benefits of our services; in other words, the hard numbers and measurable ROI.

My next ninja tip is: in order to sell, you first need to invest in your client. Read more…

Our newest client, World Living Water Systems, has signed with Kiwano Marketing to provide website copywriting and SEO services. Building on our commitment to provide sustainable marketing for small businesses, we are once again telling the story of a passionate entrepreneur dedicated to making the world a better place… through water. Read more…

The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective. Read more…

CRAVE, the Urban Girl’s Manifesto, is always on the hunt for women in business that you need to know in our city. That’s why we couldn’t hide our excitement when Arpen Thandi, one of the top collaborators at CRAVE, invited us to do a feature on Kiwano Marketing. Read more…

The Networking Ninja of Kiwano Marketing will be live-tweeting at the Forum for Women Entrepreneurs Gala on Monday, January 18, 2010. This anticipated and well-attended event celebrates the FWE’s mission of mentoring and educating women entrepreneurs. Can’t make it to the event? Not to worry, I’ll be sharing all of the night’s key happenings and takeaways using hashtag #fwegala. Read more…