Earlier this week, I started reading Influence: The Psychology Of Persuasion, by Robert B. Cialdini. Cialdini proves throughout his book how people react to different persuasion techniques and how effective they are when applied to sales and marketing programs. Although I don’t agree with some of his points, I believe Cialdini’s insights are quite pertinent for businesses, particularly for start-ups and SMBs. Read more…

Using Buy-Local Movements As Part Of Your Marketing Strategy

The man is a social species. We like our neighbourhood market, that coffee shop around the corner and the nice saleswoman at the funky clothing store. With the expansion of big surfaces such as Wal-Mart and Sears, communities are turning into the buy-local movement for their shopping habits. How can you use this movement as part of your marketing strategy? Read more…