We’ve been proud members of ESN since December, and we couldn’t be more enthusiastic about this organization. The next ESN event is the Go Green networking mix, a green gathering for small, local businesses. Read more…

Late last week, I was reading Andrea Fishman’s column at ClickZ on behaviour targeting and realized that it’s been a while since I last read an article on customer segmentation. I paused to think why. Is it because we’re in an individualist era, and don’t want to be boxed into a pre-defined category? Or does the access to terabytes of data just overwhelms us, and marketers simply don’t know where to turn anymore to identify the ideal audience for a given product? Either way, I decided we should start a customer segmentation series here at Kiwano’s blog, and hopefully provide a better direction to all the marketers out there – particularly the ones that have chosen to specialize in the sustainable and social markets. Read more…

Social media marketing is one of our top services at Kiwano Marketing. Individuals, companies, and the media are all abuzz about this phenomenon and what it means for doing business. What’s the big deal? And how can you use it effectively for your small business? Read more…

With the Vancouver Winter Olympics taking place (and all the buzz around how green they are), we’ve seen a myriad of eco-friendly events happening around the city. But how do you make an event eco-friendly? Read more…

I’ve been asked this a lot by other entrepreneurs recently: where do you find your mentors?

To answer this question properly, you first need to know why you’re on the lookout. What kind of advice or expertise are you hoping to get out of mentoring? Conversely, what knowledge, skills or enthusiasm can you offer in return? Mentoring isn’t about finding the one key individual who will solve all of your problems by dolling out connections and sagely wisdom on a timely basis. Read more…