We write regularly about green marketing and why it’s so relevant for companies nowadays. This time, the crew at Kiwano Marketing takes our insights one step further to share the top five tips on how to successfully market a green business. Read more…

Ever wondered why that genius marketing campaign you just put together didn’t have the impact you expected, even though you tested it out? You’re not the only one. This weekend I did some research on personality type indicators – and how marketers and advertisers should leverage them in a marketing campaign. Read more…

The Networking Ninja will be contributing to the Metro Blenz News Squad during the 2010 Winter Olympics. This innovative way of centralizing the efforts of local bloggers here in Vancouver is spearheaded by independent chain Blenz Coffee and Metro Vancouver News. Updates on twitter will be under #MBNS, so please follow @CeciliaLu and @Kiwano for all the latest happenings. Highlights from our posts will also be displayed on the Metro Vancouver Newspaper’s online website and in their daily print edition.

Here’s Cecilia’s specific ‘mission statement’: “As a Networking Ninja, I will sneak around focusing on sustainability initiatives and the effects of the Olympics on small businesses.” Care to help a Ninja out? Get in touch on twitter or leave a comment below! Read more…

This article was originally written by the eMarketer group.

In the few short years that social media has been a marketing vehicle, it has already had an enormous effect on the way companies do business. In the coming years there will be even more changes, as social media marketing extends from the marketing department to nearly every aspect of a company’s business. Read more…

Volunteer at Stanley Park this Saturday, side by side with Kiwano!

Being a proud Vancouverite includes doing your bit for the environment. And what better way to give back than spending a Saturday morning in Stanley Park, right in the heart of the city? Read more…