Today’s post is from guest blogger Rob Jones of Vancouver-based online building materials firm BuildDirect. Rob’s experience in authoring the company’s green building blog has given him some insight into what it is to communicate how sustainability is affecting the industry in which BuildDirect is a part.

We asked Rob about his own efforts in talking about sustainable practices and trends in the marketplace while avoiding the greenwashing of his company’s products . Read more…

Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector Read more…

We have good news to those green marketing sceptics out there: open your eyes and look around. The green marketing movement is not just concentrated in North America and Europe anymore – it is now a global trend. Read more…

Last week, I was interviewed by Galia Myron, a journalist that focuses on green trends. This time around, Myron was interested in understanding the different perceptions around green: is it only for grassroots activists, or is green becoming the new status symbol? Read more…

Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector. Read more…