If you’ve been following the green marketplace lately, there’s a good chance your head is spinning. With endless studies that continue their obstinate rally toward the trivialization of just about any green concern, it becomes challenging to tell apart fluff from relevant data. As part of our Customer Segmentation Series, we go over the most relevant segmentation models out there, hoping to help marketers out on their quest to better messaging and relevancy. Read more…

Still coming out of St. Patrick’s Day and the blast of Vancouver Green Drink’s 5th Anniversary, we are getting ready for the next batch of networking events. With the Earth Day quickly approaching, conferences and networking events are booming in the city. Which ones are you planning to attend to? Read more…

The week has barely begun and I’ve already come across several news articles on large corporations and sustainability. I’m quite happy to see the big elephants moving into this mindframe; after all, it’s corporations who produce the most waste and carbon emissions. So why are we so quick to criticize a corporation when it makes a move to become environmentally responsible? Read more…

We recently got featured on Business Management Daily, a news website of the National Institute of Business Management that provides sound news and advice since 1937. This article is based on our recent social media release “Top 5 Tips On Successfully Marketing Your Green Business.” Read more…

Every month, people who work in the environmental field meet up at informal sessions known as Green Drinks. With events taking place in over 50 countries, Green Drinks lively mixes people from NGOs, business, academia and government.

This March, Green Drinks Vancouver celebrates its 5th Anniversary, and we’ve partnered with Christina Olsen, the fabulous person behind Green Drinks Vancouver, to make this anniversary a blast. Read more…