Earlier this week, I was interviewed by Galia Myron, a journalist that focuses on green trends. This time around, Myron was interested in the link between green lifestyles and economic down-turns: in rough times, do we become more environmentally sustainable? Read more…
During these past few weeks, I’ve been in and out of meetings with potential partners. One of the first questions they always ask is “Who’s your ideal client?” to which I usually reply “Anyone that wants to make a positive difference in the environment.” This is when we start getting into details, and the inevitable question comes up: “So, would you work with a big consumer company such as, say, Coca-Cola?” My answer is always a resounding “Yes.”
Some of our readers might take this the wrong way. “How can you stand for sustainability and then work with the bad guys?” Our stand has always been that, if we truly want to change our ways as a society, we need to engage corporations – the Coca-Colas, Nikes, HPs, UPS’s of the world. These global brands are accountable for much of the impact we have on the environment, and ignoring the pink elephant in the room just won’t do. Read more…
Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector. Read more…
In today’s competitive market, companies that incorporate social and green policies can leave a lasting impression on the consumer. As Sofia Ribeiro pointed out in her post Using Community Involvement as Part of Your Green Marketing and CSR Strategy, a Cone Inc. survey revealed that 83% of people will trust a company more if it is socially/environmentally responsible. With this in mind, how do companies go about communicating their best initiatives? Read more…
With the summer finally here, many green initiatives are popping out around the city. One we’re particularly excited about is Sustainability: A Green Affair, organized by the Simon Fraser University. Join us on July 20 for a full-day of networking with the top minds in Vancouver. Read more…
