Everyone is talking about it. Some think it’s already here; after all, it’s been a long time coming. Are we in the midst of the green revolution?

I don’t think so. While it’s great to see the amount of literature on green trends spreading like flowers on a spring day, it seems that green products – and green services – are not enjoying the mass adoption rates expected at this point. Why? Read more…

Today marks the first day of 2010’s Social Media Week. This is a time we marketers take to reflect on the developments of this exciting field and its impact on businesses’ overall marketing strategy. At Kiwano, we’re taking this time to contemplate some of the best social media initiatives that promote environmental and social values… and how we can take this one step further. Read more…

Earlier this summer, I wrote an article featuring Coca-Cola and its initiatives on sustainability and social responsibility. This week we’re featuring another Fortune500 company: UPS.

It’s hard to believe that a shipping and delivery company such as UPS can be a leader in sustainability. Wouldn’t the world be a greener place if UPS suddenly ceased to exist? Although it would be easy for radical greens to entertain this idea, UPS is already showcasing how a logistics company – so crucial for the business community – can be successful in leading the way towards a more sustainable future. Read more…