Posts by CeciliaLu:
How to Survive An Unconference
August 19th, 2010Last Saturday, months of planning and anticipation came together for one very special unconference. I had the privilege of co-organizing and marketing NetSquared Camp, a full day event combining social change and technology in one undeniably powerful combination. With just over two weeks to spread the word about the very first NetSquared in Canada, this Ninja embarked on a furious journey of media sponsorship, press releases, and social media. And, as I’m happy to report, the first NetSquared Camp Vancouver sold out and hit the blogs and twitterwaves with resounding success– so much that a followup event is in the works.
The questions that came up the most were ones pertaining to the unconference structure itself and what to expect on the day. With this in mind, I want to share a general guide of unconference survival tips and how to make the most of your unconventional day of learning and networking. Read the rest of this entry “
NetSquared Camp Vancouver: Get Your Social Change Geek On!
August 4th, 2010What’s the hottest flavour of unconference in Vancouver this summer? NetSquared Camp Vancouver drops in just over a week! Kiwano is proud to be co-organizing and sponsoring the first NetSquared Camp here in Canada. What’s the fuss and why are we so pumped about this one-day event combining social change and technology? Read the rest of this entry “
The Green Economy Post: 7 CSR Best Practices – Avoid Greenwashing Through Stakeholder Engagement
July 13th, 2010Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector. Read the rest of this entry “
Sustainable Brands Recap: CSR’s 7 Best Practices
July 13th, 2010In today’s competitive market, companies that incorporate social and green policies can leave a lasting impression on the consumer. As Sofia Ribeiro pointed out in her post Using Community Involvement as Part of Your Green Marketing and CSR Strategy, a Cone Inc. survey revealed that 83% of people will trust a company more if it is socially/environmentally responsible. With this in mind, how do companies go about communicating their best initiatives? Read the rest of this entry “
Nature’s Path: A Quirkily Beautiful Shift Towards Sustainable Branding
June 15th, 2010North America’s largest organic cereal brand, Nature’s Path Organic, has unleashed its first integrated multi-channel consumer campaign, and yielded impressive sales results while fermenting cultural change. Nature’s Path is serving its cereal with a generous and delicious topping of sustainability. Read about their breakthrough sustainable brand campaign. Read the rest of this entry “
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