Posts by Sofia:
UPS: Your Partner In Sustainability?
September 7th, 2010Earlier this summer, I wrote an article featuring Coca-Cola and its initiatives on sustainability and social responsibility. This week we’re featuring another Fortune500 company: UPS.
It’s hard to believe that a shipping and delivery company such as UPS can be a leader in sustainability. Wouldn’t the world be a greener place if UPS suddenly ceased to exist? Although it would be easy for radical greens to entertain this idea, UPS is already showcasing how a logistics company – so crucial for the business community – can be successful in leading the way towards a more sustainable future. Read the rest of this entry “
Herding the Green Consumer
August 25th, 2010On the other day I finished reading Mark Earl’s Herd: How to Change Mass Behaviour by Harnessing Our True Nature and started thinking about the implications of applying this approach to sustainable marketing. From the surface, it looks like the perfect fit Read the rest of this entry “
Interview: the Networking Ninja on NetSquared Camp Vancouver
August 16th, 2010Our unique Networking Ninja Cecilia Lu was recently interviewed by Sam Zipursky, blogger at AdviceTap, a community that helps marketing and creative professionals find quality projects, connect and collaborate with others.
Sam and Cecilia had a great time chatting. Check out the interview: Read the rest of this entry “
Ecological Intelligence: It’s Not Just About the Environment
August 11th, 2010Last week, I went on a camping trip to the Canadian Rockies. Being in the middle of Nature for seven full days reminded me of what green marketing – and the whole green movement – really stands for. But how do we take this movement forward?
Daniel Goleman, author of Ecological Intelligence: The Hidden Impacts of What We Buy might have the answer. Read the rest of this entry “
Guest Post: Local Shopping & Going Green In Your Community
August 4th, 2010A couple of months ago, we were very happy to feature a guest post from our friends at BuildDirect. Today, we’re paying back the favour. Read the rest of this entry “
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