The Eco:nomics Conference, one of the most popular conferences in the green industry, took place last week in Santa Barbara, California. High-profile leaders from Walt Disney, RecycleBank, Yale, GE and The Climate Group, as well as Wall Street Journal’s editors, got together to talk about the real risks and opportunities in the fast-changing world of environmental capital.

One of the topics discussed was green marketing and best practices. According to this article on Environmental Leader, these were the main outcomes: Read more…

Comply with the Environmental Marketing Guides

Today I did a Google search on “green marketing claims” and was just overwhelmed with the results. Here’s what I got on the top 3 results: “Sorting Out ‘Green’ Advertising Claims,” followed by “Only .05% of Green Marketing Claims Not False or Misleading” and “Whom Do You Trust to Make Green Marketing Claims?”. This is quite worrisome for marketers that genuinely want to help green companies succeed. So here’s a resource that will help both marketers and consumers understand green marketing claims – directly from the U.S. Federal Trade Commission (FTC). Read more…

Our Networking Ninja will be at the 140 Characters Conference in Seattle this Monday, an event where business people, developers and enthusiasts converge to find innovative ways to tap into twitter and the real-time web. Read more…

There are many customer segmentation models out there, and our Customer Segmentation Series will go over the most popular ones – such as GfK’s Green Gauge, a market segmentation model that divides the green industry in five parts, based on online and in-home interviews. Read more…

We’re really excited to present our newest client, Gloo Studios Inc. Gloo has signed with Kiwano Marketing to provide marketing strategy and support in order to make a big splash on their upcoming new website launch. Read more…