Taking Your Sustainability Initiatives To The Next Level

May 31st, 2011

Kiwano Marketing Partners With EcoApprentice

You have a cool company. You made sure your eco and social values are deeply rooted into your organization. You are just getting ready to launch your next environmental challenge. How do you get the word out?

We’re very excited to present our newest partner, EcoApprentice. EcoApprentice helps businesses, non-profits and individuals promote their eco challenges by crowd-sourcing sustainability challenges. What does this mean? Read more…

Bringing Personality Back To Your Business

May 16th, 2011

Today I was browsing the web and stumbled on There Is Grandeur In This View Of Life. It’s an hilarious blog written by Goofy Girl, where she tells us about her life and her thoughts on random things that tend to happen to most of us. What I specially enjoy about this blog is Goofy Girl’s tone: personable, unique and sometimes outrageous – basically, it’s a blog that you can immediately see that it’s written by real person. I guess you’re probably thinking “Well, all blog posts are written by someone.” But don’t you feel frustrated to see all these blogs using bland, general language so they won’t hurt someone’s values? This is particularly true for corporate blogs. How do we go around this? Is using insipid, nondescript language the only avenue for corporations? Read more…

Join Us At EPIC, the Sustainable Living Expo

May 13th, 2011

It’s that time of the year again. EPIC, the Sustainable Living Expo, will take place this weekend in Vancouver starting today. This is a fantastic opportunity to browse through environmentally minded businesses and learn what more we can do to minimize our impact on the environment. Read more…

Guest Post: SEO Tips To Boost Your PPC Performance

May 10th, 2011

My good friend and designer Jeanette Kwok has recently (re)launched her website, Jeanette Kwok Design, and decided to include a blog on SEO, design and web marketing best practices. She asked me if I’d like to be a guest writer and I jumped on the opportunity right away. This is the first of a series of guest posts on search engine optimization, pay-per-click and social media. Read more…

Social Media Crisis Management: Best Practices and Horror Stories

May 6th, 2011

Earlier this year, I had the pleasure of talking with Elisa Birnbaum, an established freelance writer and contributor at Charity Village. Elisa writes about social media strategies and tactics for non-profit organizations. This time around, she focused on social media policies – and what can happen when you don’t have guidelines in place. Read more…