Can You Be Accused Of Greenwashing?
Over the past few weeks, we’ve been receiving numerous inquiries on how businesses can communicate their green efforts without undergoing extreme customer scrutiny. While consumers say they want to deal with environmentally and socially responsible companies, some of the organizations that do promote their good deeds end up being accused of greenwashing. How do you prevent this and still bank on your good corporate stewardship?
We answer this and other green marketing issues in our free webinar Turning Green into Gold: Green Marketing Tips. On May 25th, you’ll learn:
- What truly makes a green brand
- How to craft a personable green message
- How to prevent being accused of greenwashing
- The best ways to generate business from green consumers and businesses
- Which green marketing strategies work for small businesses on a tight budget
Don’t miss out on the green wave. Grab the last seats for our free webinar at https://www1.gotomeeting.com/register/311707016.
Details:
Turning Green into Gold: Green Marketing Tips For Sustainable Businesses
When: May 25, at 1:00pm PST / 4:00pm EST
Where: Online
Cost: Free
Register now. Hurry, we’re over half sold out!
See you there on May 25th.
Recommended reading:
5 tips on how to successfully market your green business
What is a sustainable brand?
Green: the new status symbol?
I look forward to your webinar. One of the key elements that I think is often overlooked by marketers is that when marketing green products they should use green marketing practices, i.e., marketers should practice what they preach. Sending out a direct mail piece (especially if it’s not recyclable) to tout your environmentally friendly products is the type of action that clues people in that perhaps there is some greenwashing going on. If a company is going to promote itself as “green,” it should ensure every process in their company is guided by this philosophy from design to procurement to manufacturing to marketing and distribution.