What’s the hottest flavour of unconference in Vancouver this summer? NetSquared Camp Vancouver drops in just over a week! Kiwano is proud to be co-organizing and sponsoring the first NetSquared Camp here in Canada. What’s the fuss and why are we so pumped about this one-day event combining social change and technology? Read more…
With the summer finally here, many green initiatives are popping out around the city. One we’re particularly excited about is Sustainability: A Green Affair, organized by the Simon Fraser University. Join us on July 20 for a full-day of networking with the top minds in Vancouver. Read more…
I can’t believe the Sustainable Brands conference is already happening next week. With companies such as Starbucks, Wal-Mart, Coca-Cola and HP attending, I can’t help but wonder about the different perspectives I’ll be exposed to: real green marketing? Greenwashing? Or a bit of both? Like it or not, most of these companies are making real changes to improve their impact on the environment. It will be interesting to learn what they’ll be doing next. Read more…
There’s never been a better time to go green: It’s an easy way for businesses looking to grow during the recession to save money and increase profits. Going green can help your small business in a big way by tapping into eco-conscious consumers while operating on the cutting edge of innovative small business practices. Knowing how to market a business as eco-friendly is a must nowadays, and that’s why we partnered with ACCION USA to provide a free, online workshop to help small business owners learn how to incorporate sustainability into their marketing programs. Read more…
Over the past few weeks, we’ve been receiving numerous inquiries on how businesses can communicate their green efforts without undergoing extreme customer scrutiny. While consumers say they want to deal with environmentally and socially responsible companies, some of the organizations that do promote their good deeds end up being accused of greenwashing. How do you prevent this and still bank on your good corporate stewardship? Read more…
