Archive

Archive for the ‘community involvement’ Category

Social Media Crisis Management: Best Practices and Horror Stories

May 6th, 2011

Earlier this year, I had the pleasure of talking with Elisa Birnbaum, an established freelance writer and contributor at Charity Village. Elisa writes about social media strategies and tactics for non-profit organizations. This time around, she focused on social media policies – and what can happen when you don’t have guidelines in place. Read more…


Corporate Social Responsibility and the Environment

May 3rd, 2011

Yesterday I read quite an interesting article by Andrew Winston in the Sustainable Life Media blog, titled “Why Companies Keep Investing in Renewable Energy.” It goes like this: Read more…


Tackle Shoreline Litter Issues… And Have Fun At It!

March 15th, 2011

If you live in one of the coastal provinces of Canada, you’ve probably heard of the Great Canadian Shoreline Cleanup – an eight-day event to raise awareness towards shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through… (you guessed it!) cleanups.

Although the Cleanup will only take place in September, the wheels are already in motion with some great events coming up. As a way to connect with locals on coastal litter issues, the Vancouver Aquarium has partnered with eeko Couriers, Kiwano Marketing and Capers Whole Foods to bring you an afternoon full of live entertainment, educational sessions and a silent auction featuring exciting goodies. Read more…


The Climate Smart Program: Cut Costs. Cut Carbon.

March 14th, 2011

What do Cactus Club, the BC Teacher’s Federation, Hip Baby and Purdy’s Chocolates have in common? They’re just some of the many businesses cutting costs by actively reducing their carbon emissions.

Climate Smart, the leading provider of GHG measuring and reduction training programs for small and medium enterprises, is kicking-off the first 2011 training program – so book your spot before they run out. Read more…


Musings from a Traveling Green Marketing Professional

March 10th, 2011

Well, that was a long time without writing! I’m finally back in Vancouver after traveling around the world for the past 2 months. Quite some lessons I’ve learned along my journey… The most important one? The environment is definitely not on everyone’s priority list.

During my stay in Angola, Africa, I noticed a lack of the most basic living conditions, such as housing and sanitation. When asked about their top concerns, most people would reply “food on my table tonight” or “not letting the mud waters stop me from going to work, so I can keep my job.” For an entrepreneur such as myself, I couldn’t stop thinking that there’s an enormous business opportunity here – with a great potential to actually make a difference. Read more…