Earlier this year, I had the pleasure of talking with Elisa Birnbaum, an established freelance writer and contributor at Charity Village. Elisa writes about social media strategies and tactics for non-profit organizations. This time around, she focused on social media policies – and what can happen when you don’t have guidelines in place. Read more…
Yesterday I read quite an interesting article by Andrew Winston in the Sustainable Life Media blog, titled “Why Companies Keep Investing in Renewable Energy.” It goes like this: Read more…
Author: Sofia Ribeiro
Categories: community involvement, events, green marketing
Tags: AIR MILES for Social Change, Andrew Winston, CBSR, Ford, Grouse Mountain Resorts, IKEA, Kimberly-Clark, P&G, Starbucks Coffee Company, Students on Ice, sustainable life media, Whistler Water
If you live in one of the coastal provinces of Canada, you’ve probably heard of the Great Canadian Shoreline Cleanup – an eight-day event to raise awareness towards shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through… (you guessed it!) cleanups.
Although the Cleanup will only take place in September, the wheels are already in motion with some great events coming up. As a way to connect with locals on coastal litter issues, the Vancouver Aquarium has partnered with eeko Couriers, Kiwano Marketing and Capers Whole Foods to bring you an afternoon full of live entertainment, educational sessions and a silent auction featuring exciting goodies. Read more…
What do Cactus Club, the BC Teacher’s Federation, Hip Baby and Purdy’s Chocolates have in common? They’re just some of the many businesses cutting costs by actively reducing their carbon emissions.
Climate Smart, the leading provider of GHG measuring and reduction training programs for small and medium enterprises, is kicking-off the first 2011 training program – so book your spot before they run out. Read more…
Author: Sofia Ribeiro
Categories: community involvement, events, marketing strategy, tools
Tags: BC Teacher’s Federation, Cactus Club, City of Vancouver, ClimateSmart, Greenhouse Gas Protocol, Hip Baby, Purdy’s Chocolates, Surrey Board of Trade, The Vancouver Sun, Umbrella Short, Van Houtte Coffee Services, Vancouver Sun, White Spot, YWCA Vancouver
Well, that was a long time without writing! I’m finally back in Vancouver after traveling around the world for the past 2 months. Quite some lessons I’ve learned along my journey… The most important one? The environment is definitely not on everyone’s priority list.
During my stay in Angola, Africa, I noticed a lack of the most basic living conditions, such as housing and sanitation. When asked about their top concerns, most people would reply “food on my table tonight” or “not letting the mud waters stop me from going to work, so I can keep my job.” For an entrepreneur such as myself, I couldn’t stop thinking that there’s an enormous business opportunity here – with a great potential to actually make a difference. Read more…