Earlier this summer, I wrote an article featuring Coca-Cola and its initiatives on sustainability and social responsibility. This week we’re featuring another Fortune500 company: UPS.
It’s hard to believe that a shipping and delivery company such as UPS can be a leader in sustainability. Wouldn’t the world be a greener place if UPS suddenly ceased to exist? Although it would be easy for radical greens to entertain this idea, UPS is already showcasing how a logistics company – so crucial for the business community – can be successful in leading the way towards a more sustainable future. Read more…
On the other day I finished reading Mark Earl’s Herd: How to Change Mass Behaviour by Harnessing Our True Nature and started thinking about the implications of applying this approach to sustainable marketing. From the surface, it looks like the perfect fit Read more…
Last week, I went on a camping trip to the Canadian Rockies. Being in the middle of Nature for seven full days reminded me of what green marketing – and the whole green movement – really stands for. But how do we take this movement forward?
Daniel Goleman, author of Ecological Intelligence: The Hidden Impacts of What We Buy might have the answer. Read more…
A couple of months ago, we were very happy to feature a guest post from our friends at BuildDirect. Today, we’re paying back the favour. Read more…
Earlier this week, I was interviewed by Galia Myron, a journalist that focuses on green trends. This time around, Myron was interested in the link between green lifestyles and economic down-turns: in rough times, do we become more environmentally sustainable? Read more…
