Archive

Archive for the ‘green marketing’ Category

Corporate Social Responsibility and the Environment

May 3rd, 2011

Yesterday I read quite an interesting article by Andrew Winston in the Sustainable Life Media blog, titled “Why Companies Keep Investing in Renewable Energy.” It goes like this: Read more…


Cleaning The World… While Cleaning Tushis

April 29th, 2011

This week I had the pleasure of meeting Marcie Weinstein Smith, the owner and brains behind Lovey’s Body Products. Marcie was a mother with an enormous challenge: none of the products available was compatible with her son’s skin. He’d frequently have rashes and dry skin, and every time she’d try a product for sensitive baby skin, he would just get worse. What does a mother do in this situation? If you’re a dynamic, passionate woman like Marcie, you create your own baby product. Read more…


Business in a Changing Climate

April 12th, 2011

It’s becoming more and more evident: the climate is changing. In 2007, the United Nations Intergovernmental Panel on Climate Change produced a notorious set of reports showing the extent to which climate change is already with us, and making disconcerting predictions of the future if we fail to take action. Japan’s recent earthquake and tsunami – followed by the Fukushima nuclear disaster – makes it all too clear that natural catastrophes have a hefty impact on how we conduct business. But how can businesses respond to climate change with strategies that build economic success and a better world? Read more…


Our Journey To Sustainability – Part 1

March 22nd, 2011

Exactly a week ago, we joined Climate Smart’s program with the goal of reducing our carbon emissions. What a journey so far! Earlier this month, I spent 4 hours with other business owners learning about the basics of carbon emissions, top sources and the most dangerous greenhouse gases to our planet. Now that I know the nuts and bolts of greenhouse gas accounting, I’m moving to step 1: identifying Kiwano’s emissions, so we can start planning our reduction strategies. Read more…


Musings from a Traveling Green Marketing Professional

March 10th, 2011

Well, that was a long time without writing! I’m finally back in Vancouver after traveling around the world for the past 2 months. Quite some lessons I’ve learned along my journey… The most important one? The environment is definitely not on everyone’s priority list.

During my stay in Angola, Africa, I noticed a lack of the most basic living conditions, such as housing and sanitation. When asked about their top concerns, most people would reply “food on my table tonight” or “not letting the mud waters stop me from going to work, so I can keep my job.” For an entrepreneur such as myself, I couldn’t stop thinking that there’s an enormous business opportunity here – with a great potential to actually make a difference. Read more…