Last week, I started reading The Sustainable MBA: The Manager’s Guide To Green Business, by Giselle Weybrecht. It’s been quite an interesting read, providing managers and business owners with a simple, easy to follow framework to implement sustainable business practices into their organization.

One of the chapters that stood out in this book was “Getting Started.” It’s now well known that businesses should implement environmentally and socially responsible business practices for ethical and economic reasons. But how do you actually get started? Read more…

Last week I was attending a networking event here in Vancouver and I got to meet the owner of a local small business. We were chatting about new, lasting trends in business, and I asked him what he was doing in order to become environmentally sustainable. He told me how they reduced their printing habits, and how they switched to recycled paper and started turning off their computers at the end of the day. “That’s a great start,” I said. “What’s next in your to-do list?”

Truth is, he didn’t know what else he could do. Being a small business owner, he feels that most sustainability programs out there are geared towards large corporations, and require investments that small businesses simply cannot afford Read more…

After 12 years of no significant developments on its environmental marketing guidelines, the Federal Trade Commission has finally proposed an amendment – one that will have significant impact on how green businesses communicate their benefits. Read more…

Everyone is talking about it. Some think it’s already here; after all, it’s been a long time coming. Are we in the midst of the green revolution?

I don’t think so. While it’s great to see the amount of literature on green trends spreading like flowers on a spring day, it seems that green products – and green services – are not enjoying the mass adoption rates expected at this point. Why? Read more…

Today marks the first day of 2010’s Social Media Week. This is a time we marketers take to reflect on the developments of this exciting field and its impact on businesses’ overall marketing strategy. At Kiwano, we’re taking this time to contemplate some of the best social media initiatives that promote environmental and social values… and how we can take this one step further. Read more…