My good friend and designer Jeanette Kwok has recently (re)launched her website, Jeanette Kwok Design, and decided to include a blog on SEO, design and web marketing best practices. She asked me if I’d like to be a guest writer and I jumped on the opportunity right away. This is the first of a series of guest posts on search engine optimization, pay-per-click and social media. Read more…

On our previous blog post How to Promote Your Small Business Online, we talked about the different types of online marketing campaigns available. Today we will go over the different metrics you can use to track the success of your Internet marketing programs. Read more…

There have been quite a few posts across the web on the benefits of choosing to use Internet marketing instead of traditional, non-digital media, but how can small businesses actually promote their company online? This post is part of the Internet Marketing for Rookies series Read more…

Today I read an interesting article by eMarketer on the use of digital resources by small businesses. For the first time, online advertising penetration was higher than traditional, non-digital advertising. Read more…

We’ve all heard about the importance of creating quality inbound and outbound links, but how exactly do you do that? First, how do you differentiate rich from poor links, and are there any best-practices you can follow? This post is part of the Internet Marketing for Rookies series, a thread of blog posts to help small businesses success online. Read more…