Today I was browsing the web and stumbled on There Is Grandeur In This View Of Life. It’s an hilarious blog written by Goofy Girl, where she tells us about her life and her thoughts on random things that tend to happen to most of us. What I specially enjoy about this blog is Goofy Girl’s tone: personable, unique and sometimes outrageous – basically, it’s a blog that you can immediately see that it’s written by real person. I guess you’re probably thinking “Well, all blog posts are written by someone.” But don’t you feel frustrated to see all these blogs using bland, general language so they won’t hurt someone’s values? This is particularly true for corporate blogs. How do we go around this? Is using insipid, nondescript language the only avenue for corporations? Read more…
Earlier this year, I had the pleasure of talking with Elisa Birnbaum, an established freelance writer and contributor at Charity Village. Elisa writes about social media strategies and tactics for non-profit organizations. This time around, she focused on social media policies – and what can happen when you don’t have guidelines in place. Read more…
Bringing Together Corporations And The Community
What do Coca-Cola, Wal-Mart, Nestlé, Mountain Equipment Co-op and The Natural Step have in common? More than what you’d expect. All these companies are heavily investing in social responsibility programs, with varying degrees of success. And they will all be attending the CBSR Summit this Thursday, to talk about the lessons learned throughout the years. With a mix of both do-good and large corporations, it’s with great excitement that we will hear what each company is doing for their community – and how they’re able to increase their profits while doing so. Read more…
After 12 years of no significant developments on its environmental marketing guidelines, the Federal Trade Commission has finally proposed an amendment – one that will have significant impact on how green businesses communicate their benefits. Read more…
On the other day I finished reading Mark Earl’s Herd: How to Change Mass Behaviour by Harnessing Our True Nature and started thinking about the implications of applying this approach to sustainable marketing. From the surface, it looks like the perfect fit Read more…
