Earlier this summer, I wrote an article featuring Coca-Cola and its initiatives on sustainability and social responsibility. This week we’re featuring another Fortune500 company: UPS.

It’s hard to believe that a shipping and delivery company such as UPS can be a leader in sustainability. Wouldn’t the world be a greener place if UPS suddenly ceased to exist? Although it would be easy for radical greens to entertain this idea, UPS is already showcasing how a logistics company – so crucial for the business community – can be successful in leading the way towards a more sustainable future. Read more…

Sofia Ribeiro, Marketing Wizard, gets upfront and personal with her own struggles between shopping and the environment.

Today I’d like to share a personal story: mine. I used to be this shopaholic addicted to fashion. Shoes, clothes, hats, earrings, bags, you name it – I’d get it. Having lived in Milan, one gets used to considering your look as an important feature of one self (I’d actually spend over 50% of my paycheck on fashion items). My partner would even make fun of me for having over 60 pairs or shoes, “when all you have is two feet.” Read more…

Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behaviour

Earlier this month at the Sustainable Brands ‘10 Conference, I attended to a fantastic presentation by Linda Gilbert from EcoFocus Worldwide on market research and green consumers. Here are some fantastic facts on the green consumer movement: Read more…

Mainstream consumers are complicated. They know just enough buzz words to make you think they know more than they do, and most don’t actually go green to save the planet. How do mainstream consumers ACTUALLY make decisions about which green products to buy? Suzanne Shelton, President and CEO of Shelton Group shared her insights at the Sustainable Brands ‘10 Conference, last week.
Read more…

Increased Profits by Solving Relevant Global Social Issues

The Sustainable Brands ‘10 conference opening night event featured an eye-opening presentation by Bill Marquard, founder of Marble Leadership and author of Wal-Smart: What It Really Takes to Profit in a Wal-Mart World. He introduced the audience to ANDvantage strategies, which help companies generate increased revenue and profits in their core business by solving relevant global social issues. Read more…