Today I was browsing the web and stumbled on There Is Grandeur In This View Of Life. It’s an hilarious blog written by Goofy Girl, where she tells us about her life and her thoughts on random things that tend to happen to most of us. What I specially enjoy about this blog is Goofy Girl’s tone: personable, unique and sometimes outrageous – basically, it’s a blog that you can immediately see that it’s written by real person. I guess you’re probably thinking “Well, all blog posts are written by someone.” But don’t you feel frustrated to see all these blogs using bland, general language so they won’t hurt someone’s values? This is particularly true for corporate blogs. How do we go around this? Is using insipid, nondescript language the only avenue for corporations? Read more…
Earlier this year, I had the pleasure of talking with Elisa Birnbaum, an established freelance writer and contributor at Charity Village. Elisa writes about social media strategies and tactics for non-profit organizations. This time around, she focused on social media policies – and what can happen when you don’t have guidelines in place. Read more…
It’s becoming more and more evident: the climate is changing. In 2007, the United Nations Intergovernmental Panel on Climate Change produced a notorious set of reports showing the extent to which climate change is already with us, and making disconcerting predictions of the future if we fail to take action. Japan’s recent earthquake and tsunami – followed by the Fukushima nuclear disaster – makes it all too clear that natural catastrophes have a hefty impact on how we conduct business. But how can businesses respond to climate change with strategies that build economic success and a better world? Read more…
Author: Sofia Ribeiro
Categories: events, green marketing, marketing strategy
Tags: AIR MILES for Social Change, Canadian Business for Social Responsibility, CBSR, CBSR Summit, climate change, Grouse Mountain Resorts, Intergovernmental Panel on Climate Change, IPCC, Starbucks Coffee Company, Students on Ice, United Nations, Weber Shandwick, Westport Innovations, Whistler Water
Exactly a week ago, we joined Climate Smart’s program with the goal of reducing our carbon emissions. What a journey so far! Earlier this month, I spent 4 hours with other business owners learning about the basics of carbon emissions, top sources and the most dangerous greenhouse gases to our planet. Now that I know the nuts and bolts of greenhouse gas accounting, I’m moving to step 1: identifying Kiwano’s emissions, so we can start planning our reduction strategies. Read more…
What do Cactus Club, the BC Teacher’s Federation, Hip Baby and Purdy’s Chocolates have in common? They’re just some of the many businesses cutting costs by actively reducing their carbon emissions.
Climate Smart, the leading provider of GHG measuring and reduction training programs for small and medium enterprises, is kicking-off the first 2011 training program – so book your spot before they run out. Read more…
Author: Sofia Ribeiro
Categories: community involvement, events, marketing strategy, tools
Tags: BC Teacher’s Federation, Cactus Club, City of Vancouver, ClimateSmart, Greenhouse Gas Protocol, Hip Baby, Purdy’s Chocolates, Surrey Board of Trade, The Vancouver Sun, Umbrella Short, Van Houtte Coffee Services, Vancouver Sun, White Spot, YWCA Vancouver