Over recent years, we’ve witnessed the rise of the green consumer. The first wave came in the early ’90s, with many environmentally sustainable products making their first debut into mass markets. But this green wave didn’t last: most green products under-performed, decreasing consumer motivation and increasing market frustration. Fast forward to a couple of decades later and here’s the green revolution again. But something has changed: green products are competitive in terms of performance, quality and price. Green is also hip now, and even consumers who traditionally weren’t concerned about the environment are making sustainable choices. Why now? Read more…

There’s never been a better time to go green: It’s an easy way for businesses looking to grow during the recession to save money and increase profits. Knowing how to market a business as eco-friendly is a must nowadays, and that’s why Kiwano Marketing and ACCION USA partnered to provide a free, online workshop to help small and medium business owners learn how to incorporate sustainability into their marketing programs. You can now see the recorded version of our webinar. Read more…