Kiwano Marketing Partners With EcoApprentice

You have a cool company. You made sure your eco and social values are deeply rooted into your organization. You are just getting ready to launch your next environmental challenge. How do you get the word out?

We’re very excited to present our newest partner, EcoApprentice. EcoApprentice helps businesses, non-profits and individuals promote their eco challenges by crowd-sourcing sustainability challenges. What does this mean? Read more…

Earlier this year, I had the pleasure of talking with Elisa Birnbaum, an established freelance writer and contributor at Charity Village. Elisa writes about social media strategies and tactics for non-profit organizations. This time around, she focused on social media policies – and what can happen when you don’t have guidelines in place. Read more…

Today marks the first day of 2010’s Social Media Week. This is a time we marketers take to reflect on the developments of this exciting field and its impact on businesses’ overall marketing strategy. At Kiwano, we’re taking this time to contemplate some of the best social media initiatives that promote environmental and social values… and how we can take this one step further. Read more…

Our unique Networking Ninja Cecilia Lu was recently interviewed by Sam Zipursky, blogger at AdviceTap, a community that helps marketing and creative professionals find quality projects, connect and collaborate with others.

Sam and Cecilia had a great time chatting. Check out the interview: Read more…

Last month, I read a great article on negative word-of-mouth on eMarketer. According to Jeffrey Grau, eMarketer senior analyst, “Social media amplifies the voice of disgruntled customers and makes it easy for others to jump on the bandwagon if they can relate to the pain. The potential for negative to buzz to escalate into mass criticism puts pressure on companies to react quickly.” But exactly how should you react? Read more…