Our unique Networking Ninja Cecilia Lu was recently interviewed by Sam Zipursky, blogger at AdviceTap, a community that helps marketing and creative professionals find quality projects, connect and collaborate with others.

Sam and Cecilia had a great time chatting. Check out the interview: Read more…

Last month, I read a great article on negative word-of-mouth on eMarketer. According to Jeffrey Grau, eMarketer senior analyst, “Social media amplifies the voice of disgruntled customers and makes it easy for others to jump on the bandwagon if they can relate to the pain. The potential for negative to buzz to escalate into mass criticism puts pressure on companies to react quickly.” But exactly how should you react? Read more…

A couple of weeks ago, I was interviewed on social media by Viveka Von Rosen for her upcoming book on social media and small businesses. During our chat, Women in Social Media Series, Viveka and I talked about how small businesses are empowered through the use of social media and, more specifically, how professional women are using this effective tool to get the word out. It was an engaging conversation full of insights. Here are my main Ninja take-aways: Read more…

The Vancouver community turned out en masse at new ‘changing technologies’ conference player, The F5 Expo, this week. Vancouver is really coming into its own as a hub for fast and furious new media development. That being said, conferences like F5 have a long way to go before becoming truly useful to a wide audience. For newbies, the seminars would have been a chaotic introduction to social media with too much terminology and ‘in-crowd’ jokes. For those of us more up on the lingo and best practices, there wasn’t enough meat for our conference-going buck. Read more…

Social media is no longer “the new thing.” It’s a common marketing tactic for most organizations and one of the best tools to reach out to consumers, be it through Linkedin, twitter, Facebook, YouTube or through bloggers. But how are sustainable businesses using social media? Are they using it at all? And how can organizations leverage social media to promote their green message? Read more…