Kiwano’s Networking Ninja Attends CBC’s Open House and Food Bank Day

I had the pleasure of visiting CBC Vancouver’s Open House last Friday, as part of a tweetup organized by Marketwire. The all-day event of CBC’s new broadcast centre in downtown Vancouver was a packed affair of fundraising, musical performances, and meeting some of the key supporters of social media at CBC.

Photo Credit: CBC Open House and Food Bank Blog (@GusF, @DoryLanenter, yours truly, @ChantalJura, @mettlelurgy)

I loved how much focus was put on donations to the Greater Vancouver Food Bank. A lively twitter feed of updates throughout the day and a widely-used hashtag, #cbcopenhouse, added to the sense of community. You could drop off non-perishables at the door or make donations in person, through the phone, or online. On-site, you could walk through and learn about different aspects of the broadcast centre and chat with journalists, on-air personalities, staff, and a host of hard-working volunteers.

The transparency of this event demonstrates to me the willingness of CBC to adapt its communication and PR strategies to a conscious online community. Kudos, CBC, to a fresh new start in Vancouver— I look forward to more exciting events involving our local community.

Help us to help those in need. On Friday, December 4 from 5:30 a.m. to 9:00 p.m. CBC/Radio-Canada Vancouver opens its doors and welcomes everyone to visit our newly renovated, state-of-the-art broadcast centre at 700 Hamilton Street and to take part in our annual Food Bank Day Fundraiser.

Watch live TV and Radio broadcasts, meet CBC News TV, CBC Radio, Radio-Canada and CBC Radio 3 personalities and staff, tour the building, and enjoy four Big Ticket Concerts throughout the day. All our local and regional shows are broadcasting special live programs to help inspire your generosity towards those who need the services B.C. food banks provide. – full post here