Eco Marketing: A Global Trend

We have good news to those green marketing sceptics out there: open your eyes and look around. The green marketing movement is not just concentrated in North America and Europe anymore – it is now a global trend.

Earlier this month, we stumbled on an article on the latest marketing trend, published on a Buenos Aires, Argentina publication. The journalist shares his views on how green marketing is already reaping benefits for high-profile corporations such as Coca-Cola, Nokia and Samsung.

”Eco marketing is no longer a communications strategy; it is now taking a preeminent space in businesses’ overall strategy. Top-level brands have already noticed this shift on consumers’ needs, where clients are becoming more informed and inquisitive when it comes to what products they buy.”

Continue reading this article on iProfessional.com (attention: this article is in Spanish).

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