Green Marketing Best Practices Shared by Executives
We recently got featured on The Matter Network, a timely publication whose mission is “to inform and activate the sustainability revolution.” Our latest article focuses on green marketing best practices for executives.
“High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.
The Eco:nomics Conference, one of the most popular conferences in the green industry, took place a few weeks ago in Santa Barbara, California. High-profile leaders from Walt Disney, RecycleBank, Yale, GE and The Climate Group, as well as Wall Street Journal’s editors, got together to talk about the real risks and opportunities in the fast-changing world of environmental capital.”
Continue reading this article at The Matter Network.
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