Green Marketing Tips Webinar: Key Take-Aways

Earlier today we presented our Green Marketing Tips Webinar. The session was lively and interactive, with fantastic questions and comments coming from the audience. While most attendees were based in North America, we had listeners from the UK, Denmark, Italy, Portugal, Vietnam and New Zealand – a clear sign that green marketing is a global trend.

Some of the highlights were:

- New players in the green industry are forcing businesses to become environmentally-responsible (such as banks and investment firms)
- Transparency and accountability are key when crafting a green message
- Businesses that are more successful in preventing greenwashing are the ones whose marketing communications are personable and honest
- Social media is one of the best platforms to communicate the greenness of a brand, especially for small businesses
- Certifications and green policies are two of the most solid tools for businesses to show their commitment to the environment
- Partnerships with NGOs, community groups and environmental consultants are vital to reflect a company’s environmental values.

If you’re interested in receiving a copy of the recorded version of our Green Marketing Tips webinar or would like to download our green marketing white paper, please leave a comment below or send me an email – I’d love to get in touch with you.

Recommended reading:
Green certification providers – who should you choose?
Execs share best practices in green marketing
Wizard tip: get those green partnerships rollin’