Ninja Interview! Social Media And Women
A couple of weeks ago, I was interviewed on social media by Viveka Von Rosen for her upcoming book on social media and small businesses. During our chat, Women in Social Media Series, Viveka and I talked about how small businesses are empowered through the use of social media and, more specifically, how professional women are using this effective tool to get the word out. It was an engaging conversation full of insights. Here are my main Ninja take-aways:
Cecilia: I primarily see social media as a tool to connect people. I can increase brand awareness both on a professional and a personal level. For me, it allows me to get the word out and promote my clients in a soft kind of way. It engages you. There are meaningful conversations and interactions instead of spamming and push advertising (which no one likes).
Viveka: Do you think it’s been a help or a hindrance being a woman in social media?
Cecilia: Actually, I don’t think it matters what sex you are. Social media is one of these places where it’s more about your tone and how you speak to your audience. That is definitely more crucial than things like sex and race and religion and background. It’s a huge opportunity for women, especially women who haven’t found as much success in the mainstream corporate world, to find their own voice and being recognized for their own opinions and expertise.
Women actually have a natural tendency to use social media. I feel like we’re already in some ways pre-qualified. I tend to think that we organize ourselves in group and this social media a great fit for women. We can be organized by groups of interest or geographic location or hobby or business. Social media has great potential to create these niche markets – women are to begin leveraging these mediums as you and I have already done.
Viveka: Women in social media is a huge populace and it’s why I’m doing what I’m doing. I want more women who are entrepreneurs to realize that you don’t have to have the monster marketing campaign. You don’t have to have $100,000 to create a business anymore.
Cecilia: This discussion just illuminates the fact that social media opens up so many doors for small business owners and particularly women. It allows you to connect with people all across the world and it’s really there to help you build your personal and professional brand and all in a very, very limited budget. I think it helps businesses drop the veil and become more honest and more transparent and basically more personal when connecting with their clients and with the general public.
Read the complete interview at Linked Into Business.
Recommended reading:
Ninja Tips: The Best of Social Media Metrics & SEO from the F5 Expo
Social Media: The Perfect Marketing Tool For Green Businesses
How To Avoid Social Media Pitfalls, Ninja-Style!
