Join The Mob On May 16th!

Vancouver! Want to help a small business become more sustainable, while having lots of fun and – who knows? – even win a couple of prizes? Carrotmob is coming to town and the first eco-movement-turned-party will be on May 16th at Salt Spring Coffee. You can dress up, bring your guitar, and get ready to have lots of fun while helping out Salt Spring Coffee become more energy efficient.

But how does that really work?

Well, it’s an innovative concept. Carrotmobs are designed as a reverse boycott, encouraging consumers to patronize stores attempting to reduce their ecological footprint. Carrotmob is a network of consumers who buy products in order to reward businesses who are making the most socially responsible decisions. This is a chance for everyone who has ever wanted to do something for the environment (but wasn’t sure how) to help out!

All you have to do – the ONLY thing you have to do – is to come down to Salt Spring Coffee on Sunday May 16th and purchase something. Probably a coffee would be a good idea, but you can also get a muffin or an iced drink. Every single dollar + 10% Salt Spring Coffee makes that Sunday (that’s right, 110%) will be put towards improving the energy efficiency of that shop.

Details:
Salt Spring Coffee – Carrotmob
May 16, 2010
11:00am – 2:00pm
4295 Main Street @ 27th Ave
Vancouver, BC

The music and all the fun will take place between 11am and 2pm, but all purchases made on Sunday count to the pledge (so you have no excuses).

Registration is not required, but by RSVP-ing at Carrotmob’s Facebook event page might get you a prize.

And what kind of prizes are we talking about? Well, we’re going to have free coffee from Salt Spring Coffee, tickets for EPIC! (I want those!), a Green Zebra guide with lots of coupons for cool, eco products and services around the city, gift certificates from Vancouver’s Farmer Markets, and sustainable products from Dream Designs and from Lavish & Lime.

Carrotmob’s friends at Small Feet Inc. are on board as Sustainability Partners in case you have any questions on how Salt Spring Coffee can reach their goal of optimizing their energy efficiency.

So, bottom-line is: let’s have fun while helping a local business become sustainable!

Invite your friends, family members, co-workers, that stranger looking at you from across the street, the clerk at the post office – you name it! The more people know about Salt Spring Coffee’s Carrotmob, the more money they will be able to make to improve their store’s footprint. Or, if that’s too much hassle, just send a friendly email to your contacts with the link to Carrotmob’s event page: http://www.facebook.com/event.php?eid=113968855300163&ref=mf.

Online purchases using the code “carrotmob” count too! Just use it on Salt Springs Coffee’s online store.

Join the mob at Salt Spring Coffee on Main Street this Sunday for lots of fun, music and sustainability.

Recommended reading:
Turning green into gold: a green marketing webinar
What is a sustainable brand?
Get involved in your community