Home > announcements > Kiwano Marketing To Attend Sustainable Brands

Kiwano Marketing To Attend Sustainable Brands

June 3rd, 2010

I can’t believe the Sustainable Brands conference is already happening next week. With companies such as Starbucks, Wal-Mart, Coca-Cola and HP attending, I can’t help but wonder about the different perspectives I’ll be exposed to: real green marketing? Greenwashing? Or a bit of both? Like it or not, most of these companies are making real changes to improve their impact on the environment. It will be interesting to learn what they’ll be doing next.

While there are still tickets available for SB10, you can opt to attend to their virtual event. Many seminars will take place online as well, leveraging the experience for those who cannot attend in person.

Here’s a list of the seminars that I’ll be attending:

JUNE 8

Designing NGO/Brand Partnerships for Maximum Reciprocal Value
Linda Rogers, Group Director, Sustainability Marketing, The Coca-Cola Company
Michelle Harvey, Project Manager, Corporate Partnerships , Environmental Defense Fund
Lea Jepson, Director of Sustainability, Wal-Mart Stores, Inc
Mark Lee, Executive Director, SustainAbility
Location: Colton
From 2:00 pm to 3:00 pm

Motivating Mainstream Consumers to Make Sustainable Choices
Suzanne Shelton, President and CEO, Shelton Group
Location: Bonsai 2
From 3:15 pm to 4:15 pm

JUNE 9

Examining the Sustainable Brand Perception/Reality Gap
Marc Stoiber, VP Green Innovation, Maddock Douglas
Amy Hebard, Chief Research Officer and Founder, Earthsense
Michael Muyot, President , CRD Analytics
Pam Van Orden, Founder/President, Enlightened Brand
Location: Steinbeck Forum
From 2:00 pm to 3:00 pm

Getting Beneath Consumer Segmentation: Attitudes and Values and Their Impact on Behavior
Linda Gilbert, CEO, EcoFocus Worldwide, LLC
Gwynne Rogers, LOHAS Business Director, Natural Marketing Institute
Maria Surricchio, Freelance Brand and Business Consultant, Freelance
Kierstin De West, Principal, Ci: conscientious innovation
Location: Steinbeck Forum
From 3:15 pm to 4:15 pm

Re-Balancing Your Communications Strategy for Today’s Communication Environment
Annie Longsworth, President, SF, and Global Sustainability Practice Leader, Cohn & Wolfe
Sandy Skees, President/Founder, Communications4Good
Location: Colton
From 4:45 to 5:30 pm

JUNE 10

Lessons From the Field: Driving Sales to Your Sustainable Brands
Alison Presley, Manager, Travel for Good, Travelocity
Yalmaz Siddiqui, Global Environmental Director, Office Depot
Erin Carlson, Director, Yahoo! For Good, Yahoo
Christina Nicholson, Director of Sustainable Development, Williams-Sonoma, Inc.
Rudy Vetter, Founder, Ecovation Consulting
Location: Steinbeck Forum
From 2:00 pm to 3:00 pm

How Many Ways Can You Say Green AND Eco AND Solar?
Lisa Lilienthal, Public Relations Consultant, Lilienthal PR Inc.
Athol Foden, President / Naming Director, Brighter Naming
Location: Bonsai 2
From 2:00 pm to 3:00 pm

If you’re in Monterey next week, drop me an email.

Share and Enjoy: