Guest Post: SEO Tips To Boost Your PPC Performance

My good friend and designer Jeanette Kwok has recently (re)launched her website, Jeanette Kwok Design, and decided to include a blog on SEO, design and web marketing best practices. She asked me if I’d like to be a guest writer and I jumped on the opportunity right away. This is the first of a series of guest posts on search engine optimization, pay-per-click and social media.

”Last month, I had the pleasure of meeting Geoff Geiling, one of the owners of Chaka MarketBridge – a social business that brings the power of the global market place to artisans in Nicaragua while providing them with a fair income. We connected because they’re looking to optimize their website. We exchanged a couple of emails on SEO 101 and something caught my attention: he wasn’t aware that SEO can actually improve their pay-per-click (PPC) performance. So here’s a blog post that hopefully will provide further information on this topic.

Perhaps the first step here is to clarify what optimization means. Website optimization means to adapt your website so that it’s more likely to get you the results you want. In most cases, using a combination of many optimization techniques together – such as improving your copy, tweaking your meta data, increasing the number of backlinks and identifying and embedding keywords in your website content – is the best way to improve the overall performance of your website and increase your Page Rank. By optimizing your website, you’re not just improving your organic search ranking; you’re basically rendering your website more relevant to your users – which is exactly what search engines look for when evaluating an PPC campaign.”

Continue reading this article on Kwok Talk.

If you’re new to the online marketing scene, check out our Internet Marketing for Rookies series.

Recommended reading:
Link Building For Rookies
Keywords: The Holy Grail Of SEO
It’s All About Content