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Posts Tagged ‘Cecilia Lu’

Important news from Kiwano Marketing

October 29th, 2010

After nearly two years of growing Kiwano Marketing into one of the coolest agencies around, we’ve decided to take the company in a different direction: Cecilia and Sofia will be going separate ways in the future. This has been an incredible journey for the both of us, and we’re looking forward to pursuing our individual professional goals while continuing to support each other as friends and colleagues. Read more…


Confessions Of An Ex-Shopaholic: A Journey To Change Consumer Behaviour

July 7th, 2010

Sofia Ribeiro, Marketing Wizard, gets upfront and personal with her own struggles between shopping and the environment.

Today I’d like to share a personal story: mine. I used to be this shopaholic addicted to fashion. Shoes, clothes, hats, earrings, bags, you name it – I’d get it. Having lived in Milan, one gets used to considering your look as an important feature of one self (I’d actually spend over 50% of my paycheck on fashion items). My partner would even make fun of me for having over 60 pairs or shoes, “when all you have is two feet.” Read more…