Bringing Together Corporations And The Community
What do Coca-Cola, Wal-Mart, Nestlé, Mountain Equipment Co-op and The Natural Step have in common? More than what you’d expect. All these companies are heavily investing in social responsibility programs, with varying degrees of success. And they will all be attending the CBSR Summit this Thursday, to talk about the lessons learned throughout the years. With a mix of both do-good and large corporations, it’s with great excitement that we will hear what each company is doing for their community – and how they’re able to increase their profits while doing so. Read more…
Earlier this summer, I wrote an article featuring Coca-Cola and its initiatives on sustainability and social responsibility. This week we’re featuring another Fortune500 company: UPS.
It’s hard to believe that a shipping and delivery company such as UPS can be a leader in sustainability. Wouldn’t the world be a greener place if UPS suddenly ceased to exist? Although it would be easy for radical greens to entertain this idea, UPS is already showcasing how a logistics company – so crucial for the business community – can be successful in leading the way towards a more sustainable future. Read more…
During these past few weeks, I’ve been in and out of meetings with potential partners. One of the first questions they always ask is “Who’s your ideal client?” to which I usually reply “Anyone that wants to make a positive difference in the environment.” This is when we start getting into details, and the inevitable question comes up: “So, would you work with a big consumer company such as, say, Coca-Cola?” My answer is always a resounding “Yes.”
Some of our readers might take this the wrong way. “How can you stand for sustainability and then work with the bad guys?” Our stand has always been that, if we truly want to change our ways as a society, we need to engage corporations – the Coca-Colas, Nikes, HPs, UPS’s of the world. These global brands are accountable for much of the impact we have on the environment, and ignoring the pink elephant in the room just won’t do. Read more…
I can’t believe the Sustainable Brands conference is already happening next week. With companies such as Starbucks, Wal-Mart, Coca-Cola and HP attending, I can’t help but wonder about the different perspectives I’ll be exposed to: real green marketing? Greenwashing? Or a bit of both? Like it or not, most of these companies are making real changes to improve their impact on the environment. It will be interesting to learn what they’ll be doing next. Read more…
