During these past few weeks, I’ve been in and out of meetings with potential partners. One of the first questions they always ask is “Who’s your ideal client?” to which I usually reply “Anyone that wants to make a positive difference in the environment.” This is when we start getting into details, and the inevitable question comes up: “So, would you work with a big consumer company such as, say, Coca-Cola?” My answer is always a resounding “Yes.”

Some of our readers might take this the wrong way. “How can you stand for sustainability and then work with the bad guys?” Our stand has always been that, if we truly want to change our ways as a society, we need to engage corporations – the Coca-Colas, Nikes, HPs, UPS’s of the world. These global brands are accountable for much of the impact we have on the environment, and ignoring the pink elephant in the room just won’t do. Read more…