For most people, green marketing is not only about marketing strategies with a smaller impact on the environment. Green marketing is also about helping a business become socially responsible as well: to provide better products, improve working conditions and contribute to the community. But exactly how can you get your company more involved with your city? Read more…

Last week, I guest blogged for Granville Magazine on networking event Power Plant. We thoroughly enjoyed ourselves at this defining event for Vancouver green leaders; it’s packed with the perfect mix of energy, ideas, and casualness. And we’re all about the casualness. Read more…

Last night, I met with the folks behind Bridge 2 Cool Planet, a one day event for climate change occurring on October 24, 2009 (mark your calendars!). There will be a parade, a banner drop, an eco-fair for green businesses, live music, movies, and speakers. This event takes place around Science World and the Cambie Bridge, the latter of which will be closed for the entire day. Read more…

It’s my second year volunteering with the VIFF’s Media Outreach department, and I’m glad to see that they’re being much more inclusive of social media and bloggers this year. The Vancouver Film Festival starts today and runs for three weeks until October 16. They’ll be showcasing an astonishing 377 films from all over the world – it’s definitely an event not to be missed! Read more…

Does marketing today adequately reflect North America’s diverse demographics? Has the shift to internet marketing and customer-driven interactions changed anything about how we market to the different audiences on our virtual doorstep? After meeting one of the co-founders of Schema Magazine, Alden Habacon, I started looking inwardly at how diversity is reflected within the marketing industry. The short answer is, yes, we’ve gone far since a few decades ago. However, just like other aspects of marketing, there are always ways to improve on our current strategies and thinking. Working together with grassroots community organizations, I believe, is the best step forward for diversity initiatives in current marketing practices. Read more…