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Confessions Of An Ex-Shopaholic: A Journey To Change Consumer Behaviour

July 7th, 2010

Sofia Ribeiro, Marketing Wizard, gets upfront and personal with her own struggles between shopping and the environment.

Today I’d like to share a personal story: mine. I used to be this shopaholic addicted to fashion. Shoes, clothes, hats, earrings, bags, you name it – I’d get it. Having lived in Milan, one gets used to considering your look as an important feature of one self (I’d actually spend over 50% of my paycheck on fashion items). My partner would even make fun of me for having over 60 pairs or shoes, “when all you have is two feet.” Read more…