This week, the topic of discussion for my mentorship group was sales. We discussed many ideas around the art of selling, but there was one that stood out in my mind. A common barrier in the presale process was that certain clients focused on telling us about their problems, instead of fully listening to our solutions. Others were only interested in the facts and benefits of our services; in other words, the hard numbers and measurable ROI.

My next ninja tip is: in order to sell, you first need to invest in your client. Read more…

For most people, green marketing is not only about marketing strategies with a smaller impact on the environment. Green marketing is also about helping a business become socially responsible as well: to provide better products, improve working conditions and contribute to the community. But exactly how can you get your company more involved with your city? Read more…