Ever wondered why that genius marketing campaign you just put together didn’t have the impact you expected, even though you tested it out? You’re not the only one. This weekend I did some research on personality type indicators – and how marketers and advertisers should leverage them in a marketing campaign. Read more…

Earlier this week, I attended a tradeshow where I came across a potential client. We chatted a bit about marketing and new customer needs, and ended up talking about customer profiling systems. It’s interesting to realize how some systems still haven’t gone mainstream. Read more…