After 12 years of no significant developments on its environmental marketing guidelines, the Federal Trade Commission has finally proposed an amendment – one that will have significant impact on how green businesses communicate their benefits. Read more…

Comply with the Environmental Marketing Guides

Today I did a Google search on “green marketing claims” and was just overwhelmed with the results. Here’s what I got on the top 3 results: “Sorting Out ‘Green’ Advertising Claims,” followed by “Only .05% of Green Marketing Claims Not False or Misleading” and “Whom Do You Trust to Make Green Marketing Claims?”. This is quite worrisome for marketers that genuinely want to help green companies succeed. So here’s a resource that will help both marketers and consumers understand green marketing claims – directly from the U.S. Federal Trade Commission (FTC). Read more…