This week I had the pleasure of meeting Marcie Weinstein Smith, the owner and brains behind Lovey’s Body Products. Marcie was a mother with an enormous challenge: none of the products available was compatible with her son’s skin. He’d frequently have rashes and dry skin, and every time she’d try a product for sensitive baby skin, he would just get worse. What does a mother do in this situation? If you’re a dynamic, passionate woman like Marcie, you create your own baby product. Read more…

In today’s competitive market, companies that incorporate social and green policies can leave a lasting impression on the consumer. As Sofia Ribeiro pointed out in her post Using Community Involvement as Part of Your Green Marketing and CSR Strategy, a Cone Inc. survey revealed that 83% of people will trust a company more if it is socially/environmentally responsible. With this in mind, how do companies go about communicating their best initiatives? Read more…

So we know that we threw a pretty awesome blast for our Green Launch Party last week. Our raffle raised over $150 for the Stanley Park Ecology Society in one night, and this was graciously matched by Red Case Creative. And, it’s gratifying to see that noted sustainability publication, Granville Magazine, had such a great time… Read more…

It seems that on the past couple months all what people talk about is the benefits of going green. But I wonder – is it just a trend or is it really becoming a lifestyle change? I confess that, being a naive myself, I believe we are (finally) witnessing a change in mentality. People are becoming more responsible towards the environment, expressing their beliefs through shopping habits Read more…

Last week, I guest blogged for Granville Magazine on networking event Power Plant. We thoroughly enjoyed ourselves at this defining event for Vancouver green leaders; it’s packed with the perfect mix of energy, ideas, and casualness. And we’re all about the casualness. Read more…