Comply with the Environmental Marketing Guides

Today I did a Google search on “green marketing claims” and was just overwhelmed with the results. Here’s what I got on the top 3 results: “Sorting Out ‘Green’ Advertising Claims,” followed by “Only .05% of Green Marketing Claims Not False or Misleading” and “Whom Do You Trust to Make Green Marketing Claims?”. This is quite worrisome for marketers that genuinely want to help green companies succeed. So here’s a resource that will help both marketers and consumers understand green marketing claims – directly from the U.S. Federal Trade Commission (FTC). Read more…