Over recent years, we’ve witnessed the rise of the green consumer. The first wave came in the early ’90s, with many environmentally sustainable products making their first debut into mass markets. But this green wave didn’t last: most green products under-performed, decreasing consumer motivation and increasing market frustration. Fast forward to a couple of decades later and here’s the green revolution again. But something has changed: green products are competitive in terms of performance, quality and price. Green is also hip now, and even consumers who traditionally weren’t concerned about the environment are making sustainable choices. Why now? Read more…
There’s never been a better time to go green: It’s an easy way for businesses looking to grow during the recession to save money and increase profits. Knowing how to market a business as eco-friendly is a must nowadays, and that’s why Kiwano Marketing and ACCION USA partnered to provide a free, online workshop to help small and medium business owners learn how to incorporate sustainability into their marketing programs. You can now see the recorded version of our webinar. Read more…
We write regularly about green marketing and why it’s so relevant for companies nowadays. This time, the crew at Kiwano Marketing takes our insights one step further to share the top five tips on how to successfully market a green business. Read more…
This week, the topic of discussion for my mentorship group was sales. We discussed many ideas around the art of selling, but there was one that stood out in my mind. A common barrier in the presale process was that certain clients focused on telling us about their problems, instead of fully listening to our solutions. Others were only interested in the facts and benefits of our services; in other words, the hard numbers and measurable ROI.
My next ninja tip is: in order to sell, you first need to invest in your client. Read more…
It seems 2009 was the green year of the decade. I see people getting more and more interested in the green marketing concept, and more articles than ever are coming up on how to “green” your business (inside and out). While some organizations are able to fully dive into green business strategies, most companies are still wrapping their heads around this concept, taking a step-by-step approach. This post is directed to these businesses. Read more…
