Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector Read more…
Today’s post is from guest blogger Rob Jones of Vancouver-based online building materials firm BuildDirect. Rob’s experience in authoring the company’s green building blog has given him some insight into what it is to communicate how sustainability is affecting the industry in which BuildDirect is a part.
We asked Rob about his own efforts in talking about sustainable practices and trends in the marketplace while avoiding the greenwashing of his company’s products . Read more…
Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector Read more…
If you’ve been following the green marketplace lately, there’s a good chance your head is spinning. With endless studies that continue their obstinate rally toward the trivialization of just about any green concern, it becomes challenging to tell apart fluff from relevant data. As part of our Customer Segmentation Series, we go over the most relevant segmentation models out there, hoping to help marketers out on their quest to better messaging and relevancy. Read more…
We recently got featured on Business Management Daily, a news website of the National Institute of Business Management that provides sound news and advice since 1937. This article is based on our recent social media release “Top 5 Tips On Successfully Marketing Your Green Business.” Read more…
