Today’s post is from guest blogger Rob Jones of Vancouver-based online building materials firm BuildDirect. Rob’s experience in authoring the company’s green building blog has given him some insight into what it is to communicate how sustainability is affecting the industry in which BuildDirect is a part.

We asked Rob about his own efforts in talking about sustainable practices and trends in the marketplace while avoiding the greenwashing of his company’s products . Read more…

The Social Media for Small Business series will be back next week. I’ve discovered a bunch of great social media tools and will need the time to properly review them all. Today, I wanted to take a detour and write about a topic that’s been on my mind lately.

Across national borders, and especially here on the West Coast, consumers are becoming increasingly savvy to the problems of greenwashing. Read more…