The Networking Ninja of Kiwano Marketing will be live-tweeting at the Forum for Women Entrepreneurs Gala on Monday, January 18, 2010. This anticipated and well-attended event celebrates the FWE’s mission of mentoring and educating women entrepreneurs. Can’t make it to the event? Not to worry, I’ll be sharing all of the night’s key happenings and takeaways using hashtag #fwegala. Read more…

Guerrilla marketing has been around for over 20 years. It is a movement (not as much as a technique) that helps businesses with limited resources compete with big corporate names for customers’ attention. Green marketing, on the other hand, is a marketing style that allows you to get more value for your money while having a reduced impact on the environment. Preferred by small businesses for its affordability and social responsibility, green marketing campaigns tend to make a lasting impact on the customers who experience it, and increase the brand’s value in people’s minds. See the similarities? Read more…